How We Use Cookies
Learn what cookies ZFour uses, why we use them, and how you can manage your cookie preferences at any time to protect your digital privacy.
Quick Summary
We use essential cookies to make ZFour work, performance cookies to understand how you use our site, and marketing cookies (only with your consent) to show you relevant ads. You can change your cookie preferences at any time using the cookie settings link in our website footer.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website or use a web application. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how their site is being used.
Cookies can be session cookies — which are deleted when you close your browser — or persistent cookies — which remain on your device for a specified period or until you delete them.
Cookies can also be first-party cookies — set directly by ZFour — or third-party cookies — set by third-party services that we use, such as analytics or advertising platforms. Third-party cookies are governed by the privacy policies of the respective third parties.
In addition to cookies, we may also use similar tracking technologies including pixel tags (also called web beacons or clear GIFs), local storage objects, and session storage. This policy covers all such tracking technologies collectively referred to as "cookies" for simplicity.
We do not use cookies to collect sensitive personal information such as financial details, health information, or passwords. Payroll and employee data stored within the ZFour platform is not accessible through cookies.
2. Overview of Cookies We Use
We organise the cookies we use into four categories based on their purpose. The table below provides a high-level overview, with detailed information for each category in the sections that follow.
| Category | Purpose | Can You Opt Out? |
|---|---|---|
| Essential | Make the platform function correctly — cannot be disabled | No — required for service |
| Performance / Analytics | Understand how users interact with our website and platform | Yes — opt out at any time |
| Functional | Remember your preferences and settings | Yes — but may affect experience |
| Marketing | Show you relevant advertising on third-party platforms | Yes — consent required |
3. Essential Cookies
Essential cookies are strictly necessary for the ZFour website and platform to function. Without these cookies, core features such as logging in, maintaining your session, and using the HRMS platform would not work. You cannot opt out of essential cookies through our cookie consent tool — however, you can disable cookies in your browser settings, which will prevent you from using the ZFour platform.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
zfour_session | ZFour | Maintains your login session while using the platform — identifies you as a logged-in user | Session (deleted on logout) |
zfour_csrf | ZFour | Security token to prevent Cross-Site Request Forgery (CSRF) attacks on your account | Session |
zfour_auth | ZFour | Stores encrypted authentication token for "Remember Me" functionality | 30 days |
zfour_tenant | ZFour | Identifies your organisation (tenant) to serve the correct account data | Session |
cookie_consent | ZFour | Stores your cookie consent preferences so we do not show the consent banner repeatedly | 1 year |
__cf_bm | Cloudflare | Bot management — distinguishes between legitimate users and automated bot traffic | 30 minutes |
4. Performance and Analytics Cookies
Performance cookies help us understand how visitors interact with our website and platform by collecting anonymised information about page visits, time on page, navigation paths, error messages, and feature usage. This data helps us identify what works well and what needs improvement, so we can continuously enhance the ZFour experience.
These cookies do not directly identify you as an individual — they collect data in an aggregate and anonymised form. We use this data internally and do not share individual-level analytics data with third parties for commercial purposes.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users by assigning a random number as a client identifier. Used to calculate visits, sessions, and page views. | 2 years |
_ga_[ID] | Google Analytics 4 | Persists session state for Google Analytics 4 measurement | 2 years |
_gid | Google Analytics | Distinguishes users — stores and updates a unique value for each page visited | 24 hours |
_gat | Google Analytics | Used to throttle request rate — limits the collection of data on high traffic sites | 1 minute |
hotjar_* | Hotjar | Heatmaps and session recording to understand user behaviour patterns on our website. IP addresses are anonymised. | 1 year |
zfour_analytics | ZFour | Internal analytics tracking feature usage within the platform — fully anonymised | 6 months |
5. Functional Cookies
Functional cookies enable our website and platform to remember choices you make and provide enhanced, more personalised features. For example, they may remember your language preference, your dashboard layout, or your filter settings within the HRMS platform. These cookies may be set by us or by third-party providers whose services we have integrated into our platform.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
zfour_lang | ZFour | Stores your selected language preference (English, Hindi, etc.) | 1 year |
zfour_theme | ZFour | Stores your UI theme preference (light/dark mode) | 1 year |
zfour_dash_layout | ZFour | Remembers your dashboard widget arrangement and column preferences | 6 months |
intercom_* | Intercom | Live chat support functionality — identifies returning users so our support team can see conversation history | 9 months |
zfour_notification_pref | ZFour | Stores your notification settings preferences within the platform | 1 year |
6. Marketing and Advertising Cookies
Marketing cookies are used to track visitors across websites to enable us to show you relevant advertising on third-party platforms such as Google, LinkedIn, and Meta (Facebook and Instagram). These cookies build a profile of your interests and may be used to show you targeted advertisements on other websites you visit after visiting zfour.in.
We only place marketing cookies with your explicit consent.You can withdraw your consent at any time by updating your cookie preferences through the cookie consent tool on our website, or by clicking the "Cookie Preferences" link in our website footer.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_aw, _gcl_dc | Google Ads | Measures the effectiveness of Google advertising campaigns and tracks conversions from ad clicks | 90 days |
_fbp, _fbc | Meta (Facebook) | Used by Meta to deliver a series of advertisement products and measure conversion on our website | 90 days |
li_fat_id, bcookie | LinkedIn Insight Tag for conversion tracking and retargeting to LinkedIn members | 30 days | |
_uetsid, _uetvid | Microsoft Bing | Bing Ads conversion tracking and remarketing | 1 year |
IDE, DSID | Google DoubleClick | Used for targeting, measurement, and retargeting across Google Display Network | 1 year |
7. Third-Party Cookies
Some cookies on our website are set by third-party service providers whose services we use. These third parties have their own privacy policies and cookie practices that govern how they use the data collected. We encourage you to review their privacy policies:
- Google Analytics: Google Privacy Policy — You can opt out using the Google Analytics Opt-out Browser Add-on.
- Hotjar: Hotjar Privacy Policy — Opt out at hotjar.com/privacy/do-not-track.
- Meta: Meta Privacy Policy — Manage ad preferences in your Facebook account settings.
- LinkedIn: LinkedIn Privacy Policy — Opt out of LinkedIn retargeting in your LinkedIn account settings.
- Intercom: Intercom Privacy Policy.
We conduct periodic reviews of the third-party services we use and update this cookie policy when we add or remove third-party cookies from our website or platform.
8. Managing Your Cookie Preferences
You have several options for managing cookies:
ZFour Cookie Consent Tool
When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can update your preferences at any time by clicking the "Cookie Preferences" link in the footer of our website.
Browser Settings
Most browsers allow you to control cookies through their settings. You can set your browser to block cookies, delete existing cookies, or alert you when a cookie is being set. The method for managing cookies varies by browser:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy and Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
Please note that blocking all cookies through your browser settings will prevent you from logging in to the ZFour platform and using many of its features. We recommend selectively managing cookie categories using our consent tool rather than blocking all cookies at the browser level.
Opt-Out Tools
For opting out of interest-based advertising across multiple platforms, you can use industry opt-out tools such as the Your Online Choices tool (for European standards applied globally) or the Network Advertising Initiative opt-out page.
9. Cookie Consent
In accordance with applicable Indian data protection principles and international best practices for privacy-respecting technology, we obtain your consent before placing non-essential cookies on your device.
Your consent is recorded with a timestamp and the specific cookie categories you consented to. This record is maintained for audit and compliance purposes. You can withdraw your consent at any time through our cookie consent tool, and we will stop placing the non-essential cookies you withdraw consent for within the next page load.
Essential cookies are placed without consent because they are strictly necessary for the basic functioning of our website and platform. Placing these cookies does not require consent under applicable law.
10. Updates to This Policy
We review and update this Cookie Policy periodically to reflect changes in our use of cookies, changes in applicable law, or the addition or removal of third-party services. When we make significant changes, we will notify you through our cookie consent banner and publish the updated policy on our website.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. The most current version of this policy will always be available at zfour.in/cookies.
11. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
ZFour technology private limited
Email: hello@zfour.in
Phone: +91 93547 61565
Address: New Delhi, India
CIN: U62099DL2024PTC432363
Website: zfour.in
For questions about your personal data more broadly, please see our Privacy Policy.
Questions about cookies?
We respond to all cookie and privacy queries within 5 business days.